Data analytics for business : lessons for sales, marketing, and strategy / Ira J. Haimowitz

By:

Haimowitz, Ira J

Material type: Text

9780367281489

Subject(s):

Business -- Data processing. | Marketing -- Data processing. | Machine learning

DDC classification:

RES 658.05 H127 2023

Contents:

Part I. Organizational design principles -- Part II. Analytics business applications -- Part III. Implementation and delivery.

Summary: "Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications. The foundation of this text is the author's 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and data-driven artificial intelligence. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics"-- Provided by publisher

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Cubao College Library Reserved	Applied Sciences and Technology (600–699)	RES 658.05 H127 2023 (Browse shelf(Opens below))	Available		CC-026489

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	RES 658.05 H127 2023 Data analytics for business : lessons for sales, marketing, and strategy /

Includes bibliographical references and index.

Part I. Organizational design principles -- Part II. Analytics business applications -- Part III. Implementation and delivery.

"Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications. The foundation of this text is the author's 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and data-driven artificial intelligence. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics"-- Provided by publisher

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