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Marketing management / Dr. Baniline Jone V. Abantao
Material type:
TextPublication details: C.M. Recto Avenue, Manila : Rex Book Store, 2024.Edition: First edition. --Description: viii, 285 pages : illustrations ; 25 cmISBN: - 9786210450378
- CIR 658.802 Ab171m 2024
Contents:
Chapter 1. Introduction to marketing management -- Chapter 2. Consumer buying behavior -- Chapter 3. Branding and brand strategy -- Chapter 4. Advertising and public relations.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Cubao College Library Circulation | Applied Sciences and Technology (600–699) | CIR 658.802 Ab171m 2024 (Browse shelf(Opens below)) | c.1 | Available | CC-026573 | ||
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Books
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Cubao College Library Circulation | Applied Sciences and Technology (600–699) | CIR 658.802 Ab171m 2024 (Browse shelf(Opens below)) | c.2 | Available | CC-026574 | ||
|
Books
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Cubao College Library Circulation | Applied Sciences and Technology (600–699) | CIR 658.802 Ab171m 2024 (Browse shelf(Opens below)) | c.3 | Available | CC-026575 | ||
|
Books
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Cubao College Library Circulation | Applied Sciences and Technology (600–699) | CIR 658.802 Ab171m 2024 (Browse shelf(Opens below)) | c.4 | Available | CC-026576 | ||
|
Books
|
Cubao College Library Circulation | Applied Sciences and Technology (600–699) | CIR 658.802 Ab171m 2024 (Browse shelf(Opens below)) | c.5 | Available | CC-026577 |
Includes bibliographic references and index.
Chapter 1. Introduction to marketing management -- Chapter 2. Consumer buying behavior -- Chapter 3. Branding and brand strategy -- Chapter 4. Advertising and public relations.
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