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Strategic management in tourism and hospitality industry / John Paul Buenaventura [and] Liberty Buenaventura-Gutierrez

By: Material type: TextTextPublication details: Manila : Mindshapers Co., Inc., c2024.Description: x, 158 pages : illustrations ; 25 cmISBN:
  • 9789719655862
Subject(s): DDC classification:
  • CIR 647.94068 B862s 2024
Contents:
Lesson 1. Introduction to strategic management in tourism and hospitality - Lesson 2. Business competition in hospitality industry - Lesson 3. Vision, mission, and values in tourism and hospitality - Lesson 4. External environment analysis in tourism and hospitality - Lesson 5. Internal analysis in tourism and hospitality - Lesson 6. Strategic formulation in tourism and hospitality - Lesson 7. Strategy implementation and execution in tourism and hospitality industry - Lesson 8. Strategic evaluation and control in tourism and hospitality - Lesson 9. Innovation and technology in tourism and hospitality strategy - Lesson 10. Globalization and international strategies - Lesson 11. Crisis management and risk mitigation - Lesson 12. Current trends in strategic management for tourism and hospitality.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Taytay College Library Circulation Applied Sciences and Technology (600–699) CIR 647.94068 B862s 2024 (Browse shelf(Opens below)) c.1 Available TC-017946
Books Books Taytay College Library Circulation Applied Sciences and Technology (600–699) CIR 647.94068 B862s 2024 (Browse shelf(Opens below)) c.2 Available TC-017947
Books Books Taytay College Library Circulation Applied Sciences and Technology (600–699) CIR 647.94068 B862s 2024 (Browse shelf(Opens below)) c.3 Available TC-017948
Books Books Taytay College Library Circulation Applied Sciences and Technology (600–699) CIR 647.94068 B862s 2024 (Browse shelf(Opens below)) c.4 Available TC-017949
Books Books Taytay College Library Circulation Applied Sciences and Technology (600–699) CIR 647.94068 B862s 2024 (Browse shelf(Opens below)) c.5 Available TC-017950

Includes bibliographical references

Lesson 1. Introduction to strategic management in tourism and hospitality - Lesson 2. Business competition in hospitality industry - Lesson 3. Vision, mission, and values in tourism and hospitality - Lesson 4. External environment analysis in tourism and hospitality - Lesson 5. Internal analysis in tourism and hospitality - Lesson 6. Strategic formulation in tourism and hospitality - Lesson 7. Strategy implementation and execution in tourism and hospitality industry - Lesson 8. Strategic evaluation and control in tourism and hospitality - Lesson 9. Innovation and technology in tourism and hospitality strategy - Lesson 10. Globalization and international strategies - Lesson 11. Crisis management and risk mitigation - Lesson 12. Current trends in strategic management for tourism and hospitality.

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